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Sample Brand Guide Olympia Food Co-op
What Are Brand Guidelines
Sample Brand Guide Olympia Food Co-op
This is a page from a branding guide. Identify your brand name, tagline, short sentence and full description to create consistency in your messaging.
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This is a page from a branding guide. Determine the degree to which the logo may be altered. Variations of the logo help to integrate it into specific promotional products or campaigns. Images of seven acceptable logo alterations including inverted, black and white, monochrome blue, monochrome brown, single color with background removed, and horizontal outline. Also pictured, unacceptable logo variations with design upside down, unbranded colors, altered outline, and patterned background.
This is a page from a branding guide. Designated logo Formats, Clear Space around logo, and appropriate hyperlinks. Designate the file formats in which the logo exists. Designate the amount oof clear space required surrounding the logo, and designate the hyperlinks that will accompany the logo whenever it appears online. Image of logo with appropriate clear space surrounding it. Illustration of an ear of corn in the husk.
This is a page from a branding guide. The branded color Palette can be divided into distinct categories and uses. Primary Palette should consist of logo colors. Secondary palette broadens this array to add warmth and base variation. Accent Palette create shine and shadow. Neutral Palette introduces natural elements encompassing wood and earth. Image of all color swatches from full color palette.
This is a page from a branding guide. The Primary Color Palette includes the three logo colors. The secondary palette reflects the rich, retro and mod theme. Primary Palette includes Dark Spring Green, Lima, and Opaque White. Secondary Palette includes Sprout, Spray and Persian Red.
This is a page from a branding guide.Accent colors are secondary to the primary logo palette and add interest. This company identifies seven accent colors and their PMS and HEX formulae including Blue Stone, Persimmon, Primrose, Grape, Cherry, Peach, and Blueberry.
This is a page from a branding guide. This company distinguishes eight colors that span the neutral ranges of ash and gold from lightest to darkest.Eight color swatches and their PMS and HEX color formulae including Bone, Malta, Tundra, Cork, Maize, Barley Corn, Rusty nail, and Diesel.
This is a page from a branding guide. A key element of a recognizable brand is typography. Branded materials rely on primary, secondary, script, decorative titles, headings, sub-headings and in-line titles, and body text to carry the cpm[position. illustration of a vintage typewriter.
This is a page from a branding guide. A good primary typeface is clearly legible, and widely varied for use in any application.
This is a page from a brand guide. Secondary typefaces have strong characteristics that can distract from the message of used in long blocks of text. Suitable secondary typefaces for this company include all manifestations of GeoSlab and Supoerclarendon.
This is a page from a brand guide. Body Fonts must be clean and legible at smaller point sizes. Suitable body typefaces for this company's branding include Zurich Roman, Zurich Light, Zurich Condensed, Zurich Extra Condensed, and Zurich Roman 9pt for Footnotes. Image of a black and white bull.
This is a page from a brand guide. Here is a list of suitable sub-heading and in0line title fonts from this company. They include Zurich Bold, Zurich Bold Comdensed, Zurich Extra Condensed, GeoSlab Medium Bold, GeoSlab Medium Condensed, Felt That, and Superclarendon. Illustration of a palm tree.
This is a page from a brand guide.Headings can be any heavier primary or secondary typefaces. Examples here include Zurich Extra Black, Zurich Black Extended, Zurich Ultra Black Extended, Superclarendon Bold, Superclarendon Black, GeoSlab Extra Bold, Geoslab Extra Bold Condensed.
This is a page from a brand guide. Script font can be used for highlights and quotes and sometimes a title or subtitle. The fonts pictured here are Sign Painter, Sauber Script, and Felt That.
This is a page from a brand guide. Decorative titles can be used for posters, print ads, article titles, and announcements. These decorative title fonts are Sauber Script and Lobster 1.4.
This is a page from a brand guide. Design Principles include Proximity, Alignment, Repetition, and Contrast.
This is a page from a brand guide. Three examples of layout with headers placed above sub-headers and sub-headers above body text.
This is a page from a brand guide. A Sample Ad with the illustration of a milk caraffe and a cabbage head, the Olympia Food Co-op logo, and the text: our cooler is alive with probiotics! Westside Store and Garde Center 921 Rogers St NW Olympia, WA 98502 360-754-7666. Eastside Store and Deli 3111 Pacific Ave SE Olympia, WA 98501, 360-956-3870. www.olympiafood.coop. open daily 8am - 9pm. On a light green background with black lettering.
This is a page from a brand guide. Accessibility and Representation: There are some questions you can ask yourself about your own branded design. Are your images stereotypical or offensive? Are they representing diverse races, ages, genders, family structures and relationships? (Courtesy Olympia Food Co-op Product Selection Guide.)
This is a page from a brand guide. Green grapes, orange carrots, yellow bananas, green lettuce, red streaked apples, a green pepper, a kiwi and broccoli flowers all in a pile with the Olympia Food Co-op green and white logo and the website address www.olymoiafood.coop in the lower righthand corner.

 

OLYMPIA FOOD CO-OP

Brand Guide
Codification of brand standards for organizational voice, inclusivity and accessibility, fonts, color pallet, logo variation and proper usage, layout, and design. 
Credits
Art design, layout, and curation by Robyn Wagoner. Collectively edited by Olympia Food Co-op Staff. Branding developed by Jami Heinrich of Sherwood Press and realized by Jenn Kleese, Anna Goodrich, and Robyn Wagoner.
Layout Example Table Magazine Spring
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Layout Example Table Magazine Spring -the 3

 

OLYMPIA FOOD CO-OP

Table Magazine (Spring 2021)
Quarterly publication from Oympia Food Co-op as partial fulfillment of their goal to provide community outreach and education about healthy food, local production, social justice, democratic process, environmental sustainability, and cooperative values.
Credits
Art direction and layout by Robyn Wagoner. Editor Maureen Tobin. Brand development Jami Heinrich of Sherwood Press.
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OLYECOSYSTEMS

2018 Annual Report
A summary of annual acheivements from Olympia Coalition for Ecosystem Preservation, an environmental social profit organozation that protects critical nesting habitat for imperiled Great Blue Herons.
Credits
Art direction, layout, and copywriting by Robyn Wagoner. Photography by Barry Troutman. Great Blue Heron illustrations by Rachel Caldwell.
Layout Example Table Magazine Summer
Layout Example Table Magazine Summer -1
Layout Example Table Magazine Summer -2
Layout Example Table Magazine Summer -3

 

OLYMPIA FOOD CO-OP

Table Magazine (Summer 2021)
Quarterly publication from Oympia Food Co-op as partial fulfillment of their goal to provide community outreach and education about healthy food, local production, social justice, democratic process, environmental sustainability, and cooperative values.
Credits
Art direction and layout by Robyn Wagoner. Editor Maureen Tobin. Brand development Jami Heinrich of Sherwood Press. Copywriting, photography, and food styling for "Summer Garden Party" article by Monica Peabody.
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